tag:blogger.com,1999:blog-11730227197854108482024-03-13T22:20:54.792-07:0013P1-04 Music Video 2011Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.comBlogger63125tag:blogger.com,1999:blog-1173022719785410848.post-74981355178525369332011-12-14T07:04:00.000-08:002011-12-14T07:04:02.323-08:0013P1-04 Directors Commentary<div style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/H5Hdm4zL3V0" width="420"></iframe></div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-24232468443708691942011-12-09T03:54:00.000-08:002011-12-09T03:54:26.303-08:0032) Analysis of old student Digipak/s<div class="separator" style="clear: both; text-align: center;">When creating our Digipak we thought it would be in our best interest to research previous students efforts in an attempt to recognise any potential things to avoid or develop to create a better end product.</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-lChsnSwAsSE/TuHxwlJ6InI/AAAAAAAAFkE/KK_n1xRwZrw/s1600/Picture+18.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="428" src="http://4.bp.blogspot.com/-lChsnSwAsSE/TuHxwlJ6InI/AAAAAAAAFkE/KK_n1xRwZrw/s640/Picture+18.png" width="640" /></a></div><br />
Above is the first DigiPak we looked at; although it contains all of the typical conventions of a digipak they have opted for a minimalist black and white colour scheme which although challenges typical covers with regards to colour and composition we felt it may not be in their best interest to choose something with such little appeal, for instance when a shopper is looking in a store for an album they may not have typically listened to before, a colorful cover is much more likely to catch their eye and encourage impulse buys.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-3DrNDd4Oxsc/TuH0-LJJFAI/AAAAAAAAFkM/bJAjsYv7WSI/s1600/Picture+19.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="432" src="http://1.bp.blogspot.com/-3DrNDd4Oxsc/TuH0-LJJFAI/AAAAAAAAFkM/bJAjsYv7WSI/s640/Picture+19.png" width="640" /></a></div><br />
This is the second DigiPak which chose to look at, its look although colorful and eye catching is very basic and messy, the images of the band members are edited well, as part of a composition they seem like they've been placed anywhere, in addition to this the use of text was not executed with very much detail, on the 5th track for instance it overlaps onto the black background.<br />
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In conclusion by looking at both of these Digipak's we learnt in order to have a successful digipak design it would need to Colorful to catch the consumers eye, it would need to contain all the typical iconography such as "Parental advisory", Barcode, Format logo and finally we learnt that we need to take time to ensure that all aspects work together properly and set aside time where we can go over the whole thing fixing small mistakes and generally cleaning it up ready for consumption by the public.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-32272625616239685542011-12-07T06:52:00.000-08:002011-12-07T06:52:40.597-08:00magazine/Digipak examples<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-Jwi_TasNPVs/Tt99RqSUpEI/AAAAAAAAFfs/YnavPxq7MwI/s1600/Magazine+Advert+Complete130104.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://3.bp.blogspot.com/-Jwi_TasNPVs/Tt99RqSUpEI/AAAAAAAAFfs/YnavPxq7MwI/s640/Magazine+Advert+Complete130104.png" width="451" /></a>h</div><div class="separator" style="clear: both; text-align: center;"><br />
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<a name='more'></a>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-178911604585609772011-12-05T12:31:00.000-08:002011-12-06T04:08:22.321-08:00Script For Commentary<u><b>Overview;</b></u> <i> </i><br />
<i>We wish to present our direcotrs commentary in a way we feel will not only look proffesional but will also be thouroughly engaging to the audience, the way we feel this can be achieved is through the use of a green screen with myself and the rest of our group in front of it whilst our music video is played behind, this gives us the ability to stop it , and easily convey our feelings through clearly shown examples.</i><br />
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<b>In what way does your media product use, develop or challenge forms and conventions of real media products?</b><br />
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<b>Dom: </b>In order to answer this question successfully we first need to establish the genre of music of which we feel our song falls ino which after much reseach we believe to be 'pop rock' reasons for why can be seen in depth on our blog, a band of which that plays similar music to our 'band' is a band called 'McFly'.<br />
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<b>Ben: </b>This song, '5 colours in her hair' shows all the conventions that should be used in a music video of 'pop rock' genre. These are: Performance Footage, Bright Colours, extensive editing and Story-line, In some ways our video does use the convention of performance footage in our video as we have a lot of lip syncing. However, we also challenge this convention as we have no use of instruments in our video.<br />
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<b>James: </b>In a lot of McFly's videos there is extensive use of bright colours, coming in many different forms, the clothing is all very bright, so is the general style of editing. We feel our video challenges this conventions as we adopt a dark style of editing and as you can see behind me such as the saturation effect and de-saturation effect. But there is also editing techniques that change the size of the video and make it appear in different areas of the screen. This is used in both our video and McFly's video. As seen behind us, this therefore is a further way in which we follow the conventions of th 'punk-rock' genre.<br />
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<b>Joe</b>: Storyline/ narrative is a further convention of this genre shown In both McFly' video and our video, there is a storyline and performance footage, therefore showing that we are using this convention, a convention that I believed we used successfully. <br />
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<b>How effective is the combination of your main product and ancillary texts?</b> <b></b><br />
<div style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: Arial, Helvetica, sans-serif; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"></div><div style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: Arial, Helvetica, sans-serif; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span style="font-size: x-small;"><b>Ben:</b> This is our final album cover ( shown on the screen ) which we feel is very effective as the contrasting colours of the pink and grey merge well together and seeing as the band is called 'The Pink Spiders', the pink obviously goes in relation to the name of the band. it also follows many of the other conventions of the music poster genre</span></div><div style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: Arial, Helvetica, sans-serif; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span style="font-size: x-small;"><br />
</span></div><div style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: Arial, Helvetica, sans-serif; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span style="font-size: x-small;"><b>James</b>:However our music video doesn't have pink in it because we wanted to have contrapuntal feel to the video where the music is a lot more up beat and lively than the performance seen on screen which we wanted to be similar the Architects - 'Heartburn'</span></div><div style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: Arial, Helvetica, sans-serif; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span style="font-size: x-small;"><br />
</span></div><div style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: Arial, Helvetica, sans-serif; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px;"><span style="font-size: x-small;"><b>Dom</b>: We as a band wanted the mood on screen to be quite like the video behind ,with the slow walking down a street and walking through fields and woods.conveying the somber and contreversial subject, ie. underage drinking.</span></div><br />
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What have you learnt from audience feedback?</b> <b>-+</b><br />
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<b>Joe</b>: When we created our final product it was given to a test audience, all of whom produced feedback on what they thought about it and possible changes to make which they felt it required to be successful.<br />
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<b>James: </b>They felt we followed the conventions of our genre effectively they also we're impressed by the editing and did not make any bad comments, however some felt the lip syncing was not 100% accurate in places which overall we agree with.<br />
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<b>Dom</b>: Our peers also felt the jump cuts and words we're timed well with the beat of the song and matched the on screen actions, we were told it was slightly abstract and harder to read at times, however this was intentional to keep the audience interested and on their toes.<br />
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<b>How did you use new media technologies in the construction, research, planning and evaluation stages?</b> <br />
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<b>James: </b>Throughout the production of our Music product we have used various types of new media technology, such as the obvious; <b>blogger</b> of which has helped us publish our project in a professional manner shown through the incorporation of both images and videos which have the ability for us to easily convey our desired effect and explain/ analyse easily, professionally and efficiently. Also the ease of use such as the ability to edit, add and access from any browser in the world. <b> </b><br />
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<b>Dom: Finalcut </b>has been a superb tool in both planning and research as well as the completion of our final video, and the directors cut version also, firstly final cut was taken advantage of in the initial research for the blog post on fillers, as well as lip-syncing with both the words to the music as well as the actual lip movement, this maximised our confidence for the editing for our final cut which we feel is also successful, as it enabled us to successfully convey the desired effect, shown through the use of fillers, fades and emphasis on certain sections portrayed through the on screen lyrics. <b> </b><br />
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<b>Ben: Google Streetview</b> was in fact also a help shown in the blog post for our location recce, the way in which this helped was it enabled us to show our ideas and scout for ideal locations a lot quicker and efficiently opposed to manually doing, especially when the weather was against us. <b> </b><br />
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<b>Joe: Photoshop</b> was a further form of digital technology that we took advantage of shown with our digipack and magazine advert which allowed us to take seemingly plain and simple images and manipulate them in such a way which successfully conveyed the desired and professional image.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-38006624713428016562011-11-29T05:07:00.000-08:002011-11-29T05:07:37.321-08:00Individual Evaluation - James<b>In what way does your media product use, develop or challenge forms and conventions of real media products?<br />
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How effective is the combination of your main product and ancillary texts?</b> <b><br />
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What have you learnt from audience feedback?</b> <b>-+<br />
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How did you use new media technologies in the construction, research, planning and evaluation stages?</b> <br />
Throughout the production of our Music product we have used various types of new media technology, such as the obvious; <b>blogger</b> of which has helped us publish our project in a professional manner shown through the incorporation of both images and videos which have the ability for us to easily convey our desired effect and explain/ analyse easily, professionally and efficiently. Also the ease of use such as the ability to edit, add and access from any browser in the world. <b>Finalcut </b>has been a superb tool in both planning and research as well as the completion of our final video, and the directors cut version also, firstly final cut was taken advantage of in the initial research for the blog post on fillers, as well as lip-syncing with both the words to the music as well as the actual lip movement, this maximised our confidence for the editing for our final cut which we feel is also successful, as it enabled us to successfully convey the desired effect, shown through the use of fillers, fades and emphasis on certain sections portrayed through the on screen lyrics. <b>Google Streetview</b> was in fact also a help shown in the blog post for our location recce, the way in which this helped was it enabled us to show our ideas and scout for ideal locations a lot quicker and efficiently opposed to manually doing, especially when the weather was against us. <b>Photoshop</b> was a further form of digital technology that we took advantage of shown with our digipack and magazine advert which allowed us to take seemingly plain and simple images and manipulate them in such a way which successfully conveyed the desired and professional image.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-36470663905218169112011-11-29T02:05:00.000-08:002011-11-29T05:05:16.143-08:00Joe Scott - Evaluation Questions<b><u>In what way does your media product use, develop or challenge forms and conventions of real media products?</u></b><br />
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When creating our media product, we aimed to conform to the typical conventions of real media products, this is because we waned something that is instantly recognizable by audiences of our genre, rather than risking unpopularity by unsuccessfully challenging these forms and conventions, to achieve a seamless integration with this genre we studied other music videos to find common themes and noted them down for use in the design stages of production.<br />
To test these new themes we created a draft product and as a first attempt at replicated common genre characteristics we feel this was achieved, Finally using what we learnt from our draft we we're able to produce in our opinion a high quality, instantly recognizable and memorable music video.<br />
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<b><u>How effective is the combination of your main product and ancillary texts?</u></b><br />
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<b><u>What have you learnt from audience feedback?</u></b><br />
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When we created our final product it was given to a test audience, all of whom produced feedback on what they thought about it and possible changes to make which they felt it required to be successful.<br />
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They felt we followed the conventions of our genre effectively they also we're impressed by the editing and did not make any bad comments, however some felt the lip syncing was not 100% accurate in places which overall we agree with.<br />
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Our peers also felt the jump cuts and words we're timed well with the beat of the song and matched the on screen actions, we were told it was slightly abstract and harder to read at times, however this was intentional to keep the audience interested and on their toes.<br />
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<b><u>How did you use new media technologies in the construction, research, planning and evaluation stages?</u></b><br />
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We have used new media technologies right from concept, through to planning and to production, <br />
there is a wide range of technologies used including in the use of PC's and the Internet to carry our research on other bands and typical conventions of our genre, to produce our drafts and final product we used the Apple software 'Final Cut Express' and finally to evaluate each others work and receive a final mark we used 'Youtube' to upload our video so it can be watched anywhere.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-20876496153704380762011-11-29T02:03:00.001-08:002011-12-06T04:20:46.529-08:00Individual Evaluation - DomIn what ways does your media product use/develop or challenge forms and conventions of real media products?<br />
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To answer this question, I first needed to identify what genre of music our song choice would be classed as. This will help me in order to choose a similar song of the same genre and pinpoint the individual conventions used in that video and the conventions used in our video.<br />
The genre I believe our song could be categorised into is the 'pop rock' genre. I feel our song is too soft to be classed as a full on rock song however it uses many instruments and is therefore not entirely poppy. A band that plays a similar sort of music to ours I would say is a band called 'McFly'. After extensive research through many of McFly's music videos I was able to identify some conventions and a video that portrays all of these conventions. (Shown Below)<br />
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<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/h8wcYrqIzhg?feature=player_embedded' frameborder='0'></iframe></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">This song, '5 colours in her hair' shows all the conventions that should be used in a music video of 'pop rock' genre. These are: Performance Footage, Bright Colours, extensive editing and Story-line. </div><div class="separator" style="clear: both; text-align: left;"><b><br />
</b></div><div class="separator" style="clear: both; text-align: left;"><b>Performance Footage</b></div><div class="separator" style="clear: both; text-align: left;">In this video, there is a lot of performance footage showing the band members, this includes instruments and lip syncing. In some ways our video does use this convention as we have a lot of lip syncing. However, we also challenge this convention as we have no use of instruments in our video. This is not done intentionally. Originally we set out to use many instruments such as a piano for the music intro at the start of the video but a lack of planning meant we couldn't find anyone that could play the piano. Below are screen grabs of the use of performance in McFly's video and ours as well. </div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: left;"><a href="http://3.bp.blogspot.com/-UNVx53Y_iec/TtSqUNKtU_I/AAAAAAAAFKw/S4gjBnHy-10/s1600/Picture+6.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="188" src="http://3.bp.blogspot.com/-UNVx53Y_iec/TtSqUNKtU_I/AAAAAAAAFKw/S4gjBnHy-10/s320/Picture+6.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: left;"><b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-NUHJERYJohQ/TtSqTr9SG0I/AAAAAAAAFKs/otpkoUymcUM/s1600/Picture+5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="140" src="http://1.bp.blogspot.com/-NUHJERYJohQ/TtSqTr9SG0I/AAAAAAAAFKs/otpkoUymcUM/s320/Picture+5.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;"><b>Bright Colours</b></div><div class="separator" style="clear: both; text-align: left;">In a lot of McFly's videos there is extensive use of bright colours, coming in many different forms. The clothing is all very bright, so is the general style of editing. Our video challenges this conventions as we adopt a dark style of editing and as you can see in the pictures above, there is a huge difference in clothing we are wearing. I believe we adopted this style as our song, in contrast to many of McFly's, has quite a dark meaning and story behind it whereas McFly's lyrics and stories are quite upbeat and happy. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><b>Extensive Editing</b></div><div class="separator" style="clear: both; text-align: left;">Editing is a very broad subject there are two aspects of editing that I need to focus on in order to analyse editing. There are filters and effects applied to our video that make it look dark such as the saturation effect and de-saturation effect. But there is also editing techniques that change the size of the video and make it appear in different areas of the screen. This is used in both our video and McFly's video. Examples are shown below. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-h0ZF6XMdYvU/TtStnn_KTPI/AAAAAAAAFLA/lD2mUZzc9tg/s1600/Picture+8.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="http://3.bp.blogspot.com/-h0ZF6XMdYvU/TtStnn_KTPI/AAAAAAAAFLA/lD2mUZzc9tg/s320/Picture+8.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-fH9FWh3nLAs/TtStnYcYKtI/AAAAAAAAFK8/jwt_cwuArFI/s1600/Picture+7.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="189" src="http://1.bp.blogspot.com/-fH9FWh3nLAs/TtStnYcYKtI/AAAAAAAAFK8/jwt_cwuArFI/s320/Picture+7.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;"><b>Storyline</b></div><div class="separator" style="clear: both; text-align: left;">In both McFly' video and our video, there is a storyline and performance footage, therefore showing that we are using this convention, a convention that I believed we used quite well.</div><br />
How effective is the combination of your main product and ancillary products?<br />
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After researching many videos and ancillary products (eg DigiPaks) I approached the ultimate conclusion that the most successful DigiPaks were ones that included reminders that can be seen in the particular video. So we decided this would be a convention that we would try and incorporate in our digipak. Obviously, the pink in the DigiPak reminds the audience of 'The Pink Spiders' <br />
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</strong></div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-87979445358569517352011-11-29T02:03:00.000-08:002011-11-29T05:08:32.232-08:00Individual Evaluation - BenOur main product as a package, i feel is very effective and could easily be seen as a real, genuine music video, album and magazine cover.<br />
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<div style="font: 12px Helvetica; margin: 0px;"><img alt="digipak4Panel-DW.png" height="187" src="webkit-fake-url://2ACD4E0F-B615-46AE-A95C-2783B01323EA/digipak4Panel-DW.png" width="640" /></div><div style="font: 12px Helvetica; margin: 0px;"><br />
</div><div style="font: 12px Helvetica; margin: 0px;">This is our final album cover which i feel is very effective as the contrasting colours of the pink and grey merge well together and seeing as the band is called 'The Pink Spiders', the pink obviously goes in relation to the name of the band.</div><div style="font: 12px Helvetica; margin: 0px;">However our music video doesn't have pink in it because we wanted to have contrapuntal feel to the video where the music is a lot more up beat and lively than the performance seen on screen which we wanted to be similar the Architects - 'Heartburn'</div><div style="font: 12px Helvetica; margin: 0px;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://1.gvt0.com/vi/e2_CTHii4qE/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/e2_CTHii4qE&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/e2_CTHii4qE&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></div><div style="font: 12px Helvetica; margin: 0px;">We as a band wanted the mood on screen to be quite like the video above with the slow walking down a street and walking through fields and woods.</div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-49303880146813607082011-11-29T01:46:00.000-08:002011-11-29T05:08:00.770-08:00Individual Evaluation - Ben<div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Our media product - music video- I say would be the genre of 'pop rock' with the similar conventions to such bands as Mcfly and their song 'party girl'. As we both have live performances, theirs' being a live performance in a darkly lit room which is happening at the same time as the story line which sees the band arriving at a large manor on some sort of trip which then ends up with them fighting off partying girls who turn out to be vampires. However we both have an accurate story line in relation to the meaning of the lyrics which shows ours having emily storm off on her seventeenth birthday as she feels she is too old for gift and party and how she just wants to be portrayed as an adult. However our song could be considered to be a bit more 'punk' than anything else but its all about different peoples opinions. This can also be said about mcfly and how their genre has changed over the years.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">In our performance we wanted to include and show the band as much as possible as i feel this is a good way of attracting our target audience because it feels more personal to the fans. the same with Mcfly, it shows a lot of the band, either performing or in the story which again would attract more of an audience.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/Rrn6BbM0TRQ?feature=player_embedded' frameborder='0'></iframe><br />
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</div><div class="separator" style="clear: both; text-align: left;">Mcfly's music video, 'party girl' conveys a group of girls turn into vampires as soon as the sun goes down attacking the band which could be in relation to their 'blood sucking' female fans and how they can get enough of the band and how maybe their fans are portrayed as 'party girls'.</div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-20891237229099900972011-11-25T04:18:00.000-08:002011-11-29T05:07:08.380-08:00Final DigipakThis is our final digipak.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-olk8E_6pJOI/Ts-HcXHVbqI/AAAAAAAAFE4/47JBq-CoUPM/s1600/digipak4Panel-DW.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-olk8E_6pJOI/Ts-HcXHVbqI/AAAAAAAAFE4/47JBq-CoUPM/s1600/digipak4Panel-DW.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-20499139828542399812011-11-24T05:45:00.000-08:002011-11-24T05:45:20.546-08:00DesaturationIn technical terms, saturdation means the amount of colour that an image has. So, to desaturate a clip means to take the colour away from the clip. This is easy to do and creates the idea of a dream or flashback, by creating a sense of something not being real as there is no colour this is especially effective when it is combined with a speed change which is quite common in Birchall's work. The image below shows an example of a video by 'Architects' where the desaturation effect is used. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-ly4VqSATjWc/Ts5JAgwF0DI/AAAAAAAAE1w/Pcnp8zRTD1Q/s1600/architects+2.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" hda="true" height="169" src="http://3.bp.blogspot.com/-ly4VqSATjWc/Ts5JAgwF0DI/AAAAAAAAE1w/Pcnp8zRTD1Q/s320/architects+2.bmp" width="320" /></a></div><br />
The part of our video where this effect will be useful is where we see the footage of 'Emily'. It will create a surreal atmosphere, almost showing that everything is not how it should be, it is unconventional. Which is exactly what this part of our video is. This in turn will make the viewer show emotion toward the girl and the video will remain engaging. <br />
The contrast between this effect and a normal saturated clip may seem sloppy and unproffessional, however a completely desaturated video will become boring and could lose the viewers attention. Therefore we feel that we need to find a level medium between the two. while watching another 'Architects' video, we found that the desaturation tool is again used, however it is not used completely. Seen below.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-WmJCos1uQIk/Ts5KTchLZSI/AAAAAAAAE14/2cbqmBMxBUI/s1600/archietects.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" hda="true" height="136" src="http://2.bp.blogspot.com/-WmJCos1uQIk/Ts5KTchLZSI/AAAAAAAAE14/2cbqmBMxBUI/s320/archietects.bmp" width="320" /></a></div><br />
We decided that this would look good in our video and will be something that we do our best to implement.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-16764801519915808642011-11-24T05:26:00.000-08:002011-11-24T05:26:56.037-08:00Filters And EffectsIn our auteur study we talked about how we would like to make our video similar to those directed and produced by 'Stuart Birchall' without copying them. A lot of his videos look the way they do and create the feel they create through the extensive use of filters and special effects. The main effects and/or filters we can identify in many of Birchall's videos are. Desaturation, Brightness and Contrast, Speed Changes and Defocus effects. In turn we will analyse these effects and determine whether they look like something we could use in our video.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-67518912959688784232011-11-24T04:34:00.000-08:002011-11-24T04:34:55.635-08:00Feedback For P1-05Below is a screen grab of an analysis we conducted for group P1-05 on their rough cut footage:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-kOC9NuUMpjk/Ts45yyYwKII/AAAAAAAAE1o/iLtfHJwSRRA/s1600/rugh+cut+analysis.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" hda="true" height="512" src="http://4.bp.blogspot.com/-kOC9NuUMpjk/Ts45yyYwKII/AAAAAAAAE1o/iLtfHJwSRRA/s640/rugh+cut+analysis.bmp" width="640" /></a></div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-18927493288219511632011-11-24T04:26:00.000-08:002011-11-24T04:26:56.784-08:00Problems With ScheduleProblems with trasnport meant that we were unable to film on the proposed day. There were also other problems such as the lead actress becoming ill, leaving us unable to film again. Therefore we had to suggest an evening after the rough cut deadline in order to fill missing gaps in the video.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-9260178424313416092011-11-24T04:24:00.000-08:002011-11-24T04:24:16.632-08:00Planned Filming ScheduleThis was our proposed filming schedule.<br />
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11:00 Arrive In Wicken<br />
12:00 Finish filming in Wicken<br />
12:30 Arrive in Burwell<br />
1:00 Finish Filming In Burwell<br />
1:30 Arrive In Ely<br />
3:00 Finish Filming For The DayLong Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-9196385915564723272011-11-24T04:17:00.000-08:002011-11-29T01:20:55.832-08:00Use of PerformanceThe genre of our video is pop rock, therefore we felt it necessary to include some performance footage as this is a characteristic of this genre of music. Originally, we set out to include as many instruments as possible but then hit a major flaw in this plan when we realised that none of us could play any instruments. We overcame this problem by just using lip syncing. Seen in videos such as Deaf Havana - Smiles All Round. I believe it worked very well as i think the performance footage could be too overpowering and take the viewers attention away from the storyline of the girl. Below, you can see the video that uses the same style of performance footage as ours. <br />
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<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/pyRRJz4P7ZE?feature=player_embedded' frameborder='0'></iframe></div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-33456843420868521642011-11-24T04:06:00.000-08:002011-11-29T01:22:53.208-08:00Research Into Music Adverts<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-7w1ueXm0sYI/Ts4vtSjDWAI/AAAAAAAAEp4/5vFSpYYwFP4/s1600/tinchy.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" hda="true" height="320" src="http://2.bp.blogspot.com/-7w1ueXm0sYI/Ts4vtSjDWAI/AAAAAAAAEp4/5vFSpYYwFP4/s320/tinchy.jpg" width="212" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"> Here are two music advertisments for both Tinchy Stryder (left) as well as Girls Aloud (below) on first glance they appear to widely differ however on closser analysis they are both trying to achieve a similar goal in a similar 'genre' of music and thereby follow typical conventions of which associated with it. I feel both successfully complete their aim and advertise there product in question although I feel Tinchy Stryders goes better in 'selling' it as it were whilst the Girls Aloud advert I feel would be more at home as a CD front cover.</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-PrJEEqt4YFo/Ts4v2KmBHuI/AAAAAAAAEqA/_MlmgwroBsc/s1600/14AA544567F4E793E2A62F37DE12A.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" hda="true" height="320" src="http://4.bp.blogspot.com/-PrJEEqt4YFo/Ts4v2KmBHuI/AAAAAAAAEqA/_MlmgwroBsc/s320/14AA544567F4E793E2A62F37DE12A.jpg" width="320" /></a></div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-26840912766419457292011-11-24T03:44:00.000-08:002011-11-24T04:03:54.047-08:00Going ViralAfter looking into various stages of music video production in detail, it felt only right to pursue it until distribution, so that it's there by how I came across the following article entitled 'top 10 tips on how to make your music vdieo go viral', it includes top tips from the likes of Cee Lo Green & Gregg Breinberg. I feel this is just what we were looking for as it provides great help for espiring artists and producers;<br />
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<h2>1. Make The Video Its Own Entity</h2><hr /><br />
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<center>Yes, the point of having a video is to promote your song, but that doesn’t mean the vid should take backseat in the artistic realm. </center>“The goal is to create a video that enhances the song and can stand on its own, a video that people are not only going to want to watch again, but want to show someone else,” says Kina Grannis, a YouTube phenomenon who has garnered her share of fame via web video. <br />
Having a video that stands on its own, as Grannis says, can bring you new fans — you know, people who might not otherwise be into klezmer, but really dig the way those ribbon dancers you hired move.<br />
<hr /><h2>2. Try a Cover Song</h2><hr /><br />
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<center>We know you have your own sound that’s, like, 50 times better than any of the garbage out there, but no one’s going to listen if they don’t know who you are. One way to cut through the cacophony of voices on the web is to pay homage to a known entity by covering one of their jams. Bands like Pomplamoose have seen great success with this tactic, as have PS22, a chorus of kids from New York. </center>“As far as how the group has reached a worldwide audience, the majority of credit goes to Tori Amos and gossip blogger Perez Hilton,” says Gregg Breinberg, the director of the kids’ chorus. “After posting a plethora of Tori Amos covers, her management contacted me back in 2007 to arrange a meeting. The kids sang for her, then with her, and after we posted the videos of the collaboration, Perez Hilton posted the performance on his blog. Ever since, he’s kept up with the kids, and continues to post their performances regularly.” <br />
<hr /><h2>3. Be Patient</h2><hr /><br />
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<center>“Things did not happen for PS22 overnight,” says Breinberg. “Over the course of five years, the kids continue to gain new fans and a wider audience. PS22 brings a consistent offering of music/videos that appeal to a wide demographic. That helps too.”</center>Translation: Just as you’re not going to get a record deal after one gig, your first video may not blow up. Hey, if a bunch of kids can be patient, so can you. <br />
<hr /><h2>4. Rehearse — A Lot</h2><hr /><br />
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<center>“This may not be true for everyone, but we’ve found that most of our ideas, at minimum, take a week and often times months of rehearsal before we feel like we’ve got something good,” says OK Go‘s Tim Nordwind. </center>“After we come up with a simple concept, the four of us (and often times our collaborators) get together and start playing around with ideas until the concept starts coming to life, changing, and getting better than we ever could have imagined. Some of our videos, like the Rube Goldberg machine for ‘This Too Shall Pass,’ took six weeks of planning and building.” <br />
<hr /><h2>5. Remember Fun? Have It</h2><hr /><br />
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<center>“When thinking about making videos, we ask ourselves, what would be fun to do for a few weeks?” says Nordwind. “That’s where our ideas stem from; dancing with dogs, making a Rube Goldberg machine, a dance with time, performing with a marching band, they all just seemed like fun things to try to create.”</center>Generally, if you’re having fun, people will have fun watching you. Unless you have wholly different ideas of recreation than the rest of the population. <br />
<hr /><h2>6. Be Frugal</h2><hr /><br />
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<center>If people can get famous off of lo-fi home recordings, you bet your bass the same is true of videos. “Make sure your budget is $0, so you don’t mind when your video doesn’t go viral,” advises Andrew Gregory, of Auto-Tune the News fame. </center><br />
<hr /><h2>7. Create Something Relatable</h2><hr /><br />
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<center> </center>Empathy is an integral component of shareability. “We don’t all have an outlet to express ourselves, but chances are we’ve all had that experience. That experience of loss in relationships overall,” says Cee-Lo Green, whose song “F**k You” went hugely viral this summer and fall. “I think that’s why that song works…. It can be shocking to address a significant issue, but the sense of humor is smiling in the face of diversity.” <br />
<hr /><h2>8. Know Your Audience</h2><hr /><br />
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<center>As we stated in the introduction, the Internet has made the musical realm much more democratic. While Green’s jam was censored on the radio, it could be played in all its glory online. “I believe that the Internet is people’s radio — to where we have a sense of ownership and control and direct involvement. In that way, the song worked with people,” Green says.</center><br />
<hr /><h2>9. Remember, Your Song Has to Be Good</h2><hr /><br />
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<center>While you’re out there Fellini-ing it up, remember that a good video won’t save a bad song. “Quality is my first concern,” Green says. “You have to be honest and you have to be considerate and compassionate. There has to be an underlying desire to be related to. Not just seen, heard — embraced. Needing and wanting that love to be reciprocated. If you don’t have that love, chances are you won’t succeed.” </center><br />
<hr /><h2>10. And Then There’s Always Cats</h2><hr /><br />
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<center><embed allowfullscreen="true" allowscriptaccess="always" height="385" src="http://www.youtube.com/v/DhaRkWfaq10?fs=1&hl=en_US" style="visibility: visible;" type="application/x-shockwave-flash" width="640" wmode="opaque"></embed> <br />
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The Internet loves cats. If you’ve got ‘em, flaunt ‘em. That’s part of the reason why <a href="http://holyfuckmusic.com/" target="_blank">Holy F**k</a>‘s song, “Red Lights,” spread around the web so quickly. Still, it’s not like the band set out to cash in on kitties. “If we would’ve known how trendy cats would’ve become online, we probably wouldn’t have made the video. [But] I’m glad we went ahead with the video,” says Holy F**k’s Brian Borcherdt, who directed the video as well.</center>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-21000149405693474072011-11-23T11:18:00.000-08:002011-11-23T11:18:23.871-08:00Problems With StoryboardAlthough our storyboard gave us a general idea of the feel we would like to give our music video, it was definitely not detailed enough. It was useful for the pitches, but we realised that it wouldn't be able to help us draw up a complete, detailed shot list that would help us when it came to filming.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-84725377982480427762011-11-23T11:15:00.000-08:002011-11-23T11:15:39.135-08:00Shot ListThe list below shows the shots featured in order on our storyboard:<br />
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</div><div>Close Up</div><div>Establishing Shot</div><div>Long Shot</div><div>Mid Shot</div><div>Close Up</div><div>Mid Shot</div><div>Mid Shot</div><div>Close Up</div><div>Close Up</div><div>Long Shot</div><div>Mid Shot</div><div>Mid Shot</div><div>Mid Shot</div><div>Close Up</div><div>Long Shot</div><div>Close Up</div><div>Mid Shot</div><div><br />
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</div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-66284803181471843422011-11-23T07:33:00.000-08:002011-11-23T07:33:23.851-08:00Test FootageThis is a clip of our test footage we did in order to make sure our lip syncing was as precise as possible. We also used this test footage to test out a 'desaturation' filter. There is also editing we hope to use in our final video where the words appear on screen with the video.<br />
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</div><div><object style="height: 390px; width: 640px;"><param name="movie" value="http://www.youtube.com/v/g8ieqeCMigg?version=3&feature=player_detailpage"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/g8ieqeCMigg?version=3&feature=player_detailpage" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="360"></object></div><div><br />
</div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-34888114807971760682011-11-23T05:54:00.000-08:002011-11-23T05:54:03.071-08:00Summary Of Planning So FarAfter scanning through our blog we can see that nearly all of the blogs from the blog checklist up until this point are complete. We believe that our blogs are of sufficient length and are clearly presented. We believe our blog is well presented and easy to use, this could be because of the extensive use of numbered labels with titles seen on the checklist. Making each point on the cheklist easy to view. To improve our blog, we feel we should use more screen grabs, to make the blog a little less lenghty and boring.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-68762070979063304502011-11-23T05:47:00.000-08:002011-11-23T05:47:05.093-08:00Transition TypesAfter discussing as a group, we came to the conclusion that we weren't going to try or do anything particularly special with transitions in our video. We thought that some transition types other than a simple fade can be overpowering and could possibly take the viewer's attention away from the actual video. Therefore we decided that a simple fade would be sufficient. However, we decided we could, in parts, expand on a simple fade and develop it into a long fade out as used at the end of our video to match the music, or a cross fade where to clips are on screen at one time but both are just visible.Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-42349794944883848472011-11-23T05:40:00.000-08:002011-11-23T05:40:58.683-08:00Blog Assessment Of Another GroupBelow is an image of an assessment that we did for group P1-05. It is important to get feedback other than just your own to improve variety of points that could help you to get more marks. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-RbY4mO1A_1c/Tsz34G1siyI/AAAAAAAAEm0/1Jk49hR0F-w/s1600/untitled.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" hda="true" height="256" src="http://1.bp.blogspot.com/-RbY4mO1A_1c/Tsz34G1siyI/AAAAAAAAEm0/1Jk49hR0F-w/s320/untitled.bmp" width="320" /></a></div>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0tag:blogger.com,1999:blog-1173022719785410848.post-6596855135756677142011-11-23T03:31:00.000-08:002011-11-23T03:31:35.950-08:00Stuart Birchall - Director ReelBelow is a link to a clip made by Stuart Birchall summarising all of his music video work into one, short clip. <br />
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<a href="http://vimeo.com/23953215">Stuart Birchall - Director Reel</a>Long Road Music Video 2011http://www.blogger.com/profile/12254239017002844393noreply@blogger.com0