Target Audience Research

We believe our target audience is predominantly girls aged 15-17. The reasoning behind this is the lyrics and meaning associated with this song are very relevant and appropriate to this audience. The main character happens to be a teenage girl and so we believe that girls of the same age will be able to relate to this video and it's content. i.e rebellion. However, boys of the same age may also be able to relate and therefore they may be a secondary audience.