Analysis of VMA's

You & I (Live at 2011 VMAs)


Function-  Entertain the audience and viewers watching the VMA's. also to pay tribute to Jo Calderone with a powerful, passionate live performance. One of the cliche main functions of the music industry is all about the money hence why this is seen to be a simple publicity stunt to raise sales and to generate a bigger gross income, opposed to a simple good willed tribute of which its portrayed as.

Target Audience- As she tributes the famous actor Jo Calderone she would obviously appeal to his fan base as well as this the target audience would consist of anyone watching the award ceremony and her already existing fan base and also fans of the actual award ceremony itself.

Context- Live Performance at the 2011 VMA's

Presentation of Artists- Perceived as a male figure in the media and the press and is ironically dressed as a male in this performance as its fitting for the lyrics and overall performance as its in tribute to the actor Jo Calderone.


Content- The artist lady gaga performing a live performance of her single You and I, dressed as the famous actor Jo Calderone, in a 'very' 60's blues style i.e.  slick backed hairstyle, black suit/ blazer , cigarette smoke, and her body language, the mise-en-scene helps in backing this up for example props ( as already mentioned) Lighting- matching the mood of the song and lyrics ie. introduction was low key lighting yet as it builds up to the big cresendo the lighting changes to more heavy key and full fronted.