Analysis (using Goodwin) Of 2 Real Music Videos

First Music Video - Goodwins's analysis - LMFAO - Party Rock Anthem.

The first thing we see in this video is an intertextual reference to the film '28 Days Later' which is one of Goodwin's points of analysis. We see many more also being incorporated throughout the video.

The next we see is a close up of the artist, which Goodwin states is often demanded by the record label. This close up helps the artists establish a certain visual style. Here, we see a very 'upbeat' style being adopted with wild hair and extravagant clothing.
This song would typically fall into the 'pop' genre and shows common characteristics of this genre. Such as catchy dance routines, and dance groups.

Aspects of mise en scene also help support this assumption, particularly the bright colours of clothing and bright, artificial lighting.
The relationship between lyrics and visuals is illustrative, this is highly recognizable as the dancing which the 'characters' are doing is an exact representation of the lyrics 'Shuffling'.

Second Music Video - Goodwin's Analysis -

This second video is of a much different genre than our previous, it has typical characteristics of rock, such as seeing the whole band behind the singer with the typical Guitar, Drums etc..
in addition to this the needs of the record label have been met with various close ups of the band and most frequently the bands main singer, one final aspect of the video which stands out is the replacement of instruments with white drawings which interact with the sound.