When creating our Digipak we thought it would be in our best interest to research previous students efforts in an attempt to recognise any potential things to avoid or develop to create a better end product.
Above is the first DigiPak we looked at; although it contains all of the typical conventions of a digipak they have opted for a minimalist black and white colour scheme which although challenges typical covers with regards to colour and composition we felt it may not be in their best interest to choose something with such little appeal, for instance when a shopper is looking in a store for an album they may not have typically listened to before, a colorful cover is much more likely to catch their eye and encourage impulse buys.
This is the second DigiPak which chose to look at, its look although colorful and eye catching is very basic and messy, the images of the band members are edited well, as part of a composition they seem like they've been placed anywhere, in addition to this the use of text was not executed with very much detail, on the 5th track for instance it overlaps onto the black background.
In conclusion by looking at both of these Digipak's we learnt in order to have a successful digipak design it would need to Colorful to catch the consumers eye, it would need to contain all the typical iconography such as "Parental advisory", Barcode, Format logo and finally we learnt that we need to take time to ensure that all aspects work together properly and set aside time where we can go over the whole thing fixing small mistakes and generally cleaning it up ready for consumption by the public.
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