We wish to present our direcotrs commentary in a way we feel will not only look proffesional but will also be thouroughly engaging to the audience, the way we feel this can be achieved is through the use of a green screen with myself and the rest of our group in front of it whilst our music video is played behind, this gives us the ability to stop it , and easily convey our feelings through clearly shown examples.
In what way does your media product use, develop or challenge forms and conventions of real media products?
Dom: In order to answer this question successfully we first need to establish the genre of music of which we feel our song falls ino which after much reseach we believe to be 'pop rock' reasons for why can be seen in depth on our blog, a band of which that plays similar music to our 'band' is a band called 'McFly'.
Ben: This song, '5 colours in her hair' shows all the conventions that should be used in a music video of 'pop rock' genre. These are: Performance Footage, Bright Colours, extensive editing and Story-line, In some ways our video does use the convention of performance footage in our video as we have a lot of lip syncing. However, we also challenge this convention as we have no use of instruments in our video.
James: In a lot of McFly's videos there is extensive use of bright colours, coming in many different forms, the clothing is all very bright, so is the general style of editing. We feel our video challenges this conventions as we adopt a dark style of editing and as you can see behind me such as the saturation effect and de-saturation effect. But there is also editing techniques that change the size of the video and make it appear in different areas of the screen. This is used in both our video and McFly's video. As seen behind us, this therefore is a further way in which we follow the conventions of th 'punk-rock' genre.
Joe: Storyline/ narrative is a further convention of this genre shown In both McFly' video and our video, there is a storyline and performance footage, therefore showing that we are using this convention, a convention that I believed we used successfully.
How effective is the combination of your main product and ancillary texts?
Ben: This is our final album cover ( shown on the screen ) which we feel is very effective as the contrasting colours of the pink and grey merge well together and seeing as the band is called 'The Pink Spiders', the pink obviously goes in relation to the name of the band. it also follows many of the other conventions of the music poster genre
James:However our music video doesn't have pink in it because we wanted to have contrapuntal feel to the video where the music is a lot more up beat and lively than the performance seen on screen which we wanted to be similar the Architects - 'Heartburn'
Dom: We as a band wanted the mood on screen to be quite like the video behind ,with the slow walking down a street and walking through fields and woods.conveying the somber and contreversial subject, ie. underage drinking.
What have you learnt from audience feedback? -+
Joe: When we created our final product it was given to a test audience, all of whom produced feedback on what they thought about it and possible changes to make which they felt it required to be successful.
James: They felt we followed the conventions of our genre effectively they also we're impressed by the editing and did not make any bad comments, however some felt the lip syncing was not 100% accurate in places which overall we agree with.
Dom: Our peers also felt the jump cuts and words we're timed well with the beat of the song and matched the on screen actions, we were told it was slightly abstract and harder to read at times, however this was intentional to keep the audience interested and on their toes.
How did you use new media technologies in the construction, research, planning and evaluation stages?
James: Throughout the production of our Music product we have used various types of new media technology, such as the obvious; blogger of which has helped us publish our project in a professional manner shown through the incorporation of both images and videos which have the ability for us to easily convey our desired effect and explain/ analyse easily, professionally and efficiently. Also the ease of use such as the ability to edit, add and access from any browser in the world.
Dom: Finalcut has been a superb tool in both planning and research as well as the completion of our final video, and the directors cut version also, firstly final cut was taken advantage of in the initial research for the blog post on fillers, as well as lip-syncing with both the words to the music as well as the actual lip movement, this maximised our confidence for the editing for our final cut which we feel is also successful, as it enabled us to successfully convey the desired effect, shown through the use of fillers, fades and emphasis on certain sections portrayed through the on screen lyrics.
Ben: Google Streetview was in fact also a help shown in the blog post for our location recce, the way in which this helped was it enabled us to show our ideas and scout for ideal locations a lot quicker and efficiently opposed to manually doing, especially when the weather was against us.
Joe: Photoshop was a further form of digital technology that we took advantage of shown with our digipack and magazine advert which allowed us to take seemingly plain and simple images and manipulate them in such a way which successfully conveyed the desired and professional image.
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