Expectations & Viewing Habits

To get more of an insight into what music videos our target audience would watch we conducted a questionnaire that we could ask friends and family of similar ages to our target audience. We asked ten girls aged 15-17 which video they would watch out of a video that A) they could relate to, B) that portrayed strong messages of world events or C) a video with performance in it. 60% said they would watch a video they could relate to. 20% would watch a performance and 20% would watch a video with strong messages. Therefore showing that our video - a video they would relate to would be most popular.
Problems with this survey would be that the girls were either friends or family meaning the answers could be biased. Also, the girls we asked may not listen to the genre of our music.

Target Audience Research

We believe our target audience is predominantly girls aged 15-17. The reasoning behind this is the lyrics and meaning associated with this song are very relevant and appropriate to this audience. The main character happens to be a teenage girl and so we believe that girls of the same age will be able to relate to this video and it's content. i.e rebellion. However, boys of the same age may also be able to relate and therefore they may be a secondary audience.