Wednesday, 23 November 2011

Analysis (Using Goodwin) of 2 Student Music Videos (1)

The first video that we analysed was from group 13P2-09. They covered Orson's - Already Over.



The first point we can make from this video were that there was little relationship between lyrics and visuals apart from some short clips of performance footage where the lyrics are illustrated, through the clearly executed use of lip syncing.

There was also little relationship between music and visuals, again a little performance footage where a guitar was used. This is again an illustrative relationship.

The genre for this song I believe was sort of pop rock. Often for this genre of music we see completely random videos that gain publicity by having nothing in common with the music and therefore being very provocative. I believe this video achieves this stereotype very well. The superhero theme is almost completely random and I believe that works very well.

There are a few shots of the artist in parts of the video where we see a performance, but I don't think that these shots are close enough, nor are there enough shots to fully promote the artist.

There is little voyeurism, this could partly be because there are no females in the video, and Goodwin states that the voyeurism in videos is often heavily concentrated around female characters. However, there is some voyeurism when we see the superhero in the bar and doing normal, everyday activities.

There is definitely a lot of intertextual references. The main theme for this video was the superheo and a superhero is an intertexual reference. The references are portrayed very well through the use of mise en scene, particularly costumes. However, editing is also a reference where we see words such as 'Pow' appear on screen in time with punches commonly seen in comic stirps or cartoons. This works very well and the aspect of editing this is is a technique called 'motion key frames'.


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