After looking into various stages of music video production in detail, it felt only right to pursue it until distribution, so that it's there by how I came across the following article entitled 'top 10 tips on how to make your music vdieo go viral', it includes top tips from the likes of Cee Lo Green & Gregg Breinberg. I feel this is just what we were looking for as it provides great help for espiring artists and producers;
1. Make The Video Its Own Entity
Yes, the point of having a video is to promote your song, but that doesn’t mean the vid should take backseat in the artistic realm. “The goal is to create a video that enhances the song and can stand on its own, a video that people are not only going to want to watch again, but want to show someone else,” says Kina Grannis, a YouTube phenomenon who has garnered her share of fame via web video.
Having a video that stands on its own, as Grannis says, can bring you new fans — you know, people who might not otherwise be into klezmer, but really dig the way those ribbon dancers you hired move.
2. Try a Cover Song
We know you have your own sound that’s, like, 50 times better than any of the garbage out there, but no one’s going to listen if they don’t know who you are. One way to cut through the cacophony of voices on the web is to pay homage to a known entity by covering one of their jams. Bands like Pomplamoose have seen great success with this tactic, as have PS22, a chorus of kids from New York. “As far as how the group has reached a worldwide audience, the majority of credit goes to Tori Amos and gossip blogger Perez Hilton,” says Gregg Breinberg, the director of the kids’ chorus. “After posting a plethora of Tori Amos covers, her management contacted me back in 2007 to arrange a meeting. The kids sang for her, then with her, and after we posted the videos of the collaboration, Perez Hilton posted the performance on his blog. Ever since, he’s kept up with the kids, and continues to post their performances regularly.”
3. Be Patient
“Things did not happen for PS22 overnight,” says Breinberg. “Over the course of five years, the kids continue to gain new fans and a wider audience. PS22 brings a consistent offering of music/videos that appeal to a wide demographic. That helps too.”Translation: Just as you’re not going to get a record deal after one gig, your first video may not blow up. Hey, if a bunch of kids can be patient, so can you.
4. Rehearse — A Lot
“This may not be true for everyone, but we’ve found that most of our ideas, at minimum, take a week and often times months of rehearsal before we feel like we’ve got something good,” says OK Go‘s Tim Nordwind. “After we come up with a simple concept, the four of us (and often times our collaborators) get together and start playing around with ideas until the concept starts coming to life, changing, and getting better than we ever could have imagined. Some of our videos, like the Rube Goldberg machine for ‘This Too Shall Pass,’ took six weeks of planning and building.”
5. Remember Fun? Have It
“When thinking about making videos, we ask ourselves, what would be fun to do for a few weeks?” says Nordwind. “That’s where our ideas stem from; dancing with dogs, making a Rube Goldberg machine, a dance with time, performing with a marching band, they all just seemed like fun things to try to create.”Generally, if you’re having fun, people will have fun watching you. Unless you have wholly different ideas of recreation than the rest of the population.
6. Be Frugal
If people can get famous off of lo-fi home recordings, you bet your bass the same is true of videos. “Make sure your budget is $0, so you don’t mind when your video doesn’t go viral,” advises Andrew Gregory, of Auto-Tune the News fame.
7. Create Something Relatable
Empathy is an integral component of shareability. “We don’t all have an outlet to express ourselves, but chances are we’ve all had that experience. That experience of loss in relationships overall,” says Cee-Lo Green, whose song “F**k You” went hugely viral this summer and fall. “I think that’s why that song works…. It can be shocking to address a significant issue, but the sense of humor is smiling in the face of diversity.”
8. Know Your Audience
As we stated in the introduction, the Internet has made the musical realm much more democratic. While Green’s jam was censored on the radio, it could be played in all its glory online. “I believe that the Internet is people’s radio — to where we have a sense of ownership and control and direct involvement. In that way, the song worked with people,” Green says.
9. Remember, Your Song Has to Be Good
While you’re out there Fellini-ing it up, remember that a good video won’t save a bad song. “Quality is my first concern,” Green says. “You have to be honest and you have to be considerate and compassionate. There has to be an underlying desire to be related to. Not just seen, heard — embraced. Needing and wanting that love to be reciprocated. If you don’t have that love, chances are you won’t succeed.”
10. And Then There’s Always Cats
The Internet loves cats. If you’ve got ‘em, flaunt ‘em. That’s part of the reason why Holy F**k‘s song, “Red Lights,” spread around the web so quickly. Still, it’s not like the band set out to cash in on kitties. “If we would’ve known how trendy cats would’ve become online, we probably wouldn’t have made the video. [But] I’m glad we went ahead with the video,” says Holy F**k’s Brian Borcherdt, who directed the video as well.
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