Desaturation

In technical terms, saturdation means the amount of colour that an image has. So, to desaturate a clip means to take the colour away from the clip. This is easy to do and creates the idea of a dream or flashback, by creating a sense of something not being real as there is no colour this is especially effective when it is combined with a speed change which is quite common in Birchall's work. The image below shows an example of a video by 'Architects' where the desaturation effect is used.

The part of our video where this effect will be useful is where we see the footage of 'Emily'. It will create a surreal atmosphere, almost showing that everything is not how it should be, it is unconventional. Which is exactly what this part of our video is. This in turn will make the viewer show emotion toward the girl and the video will remain engaging.
The contrast between this effect and a normal saturated clip may seem sloppy and unproffessional, however a completely desaturated video will become boring and could lose the viewers attention. Therefore we feel that we need to find a level medium between the two. while watching another 'Architects' video, we found that the desaturation tool is again used, however it is not used completely. Seen below.

We decided that this would look good in our video and will be something that we do our best to implement.