Notes On Arron & Amar Talk

After having a discussion with Arron & Amar we were able to make a few key points that they described as being vital to succeeding when producing a music video.

- Keep the first 30 seconds interesting

This was a point made by both Arron and Amar. They said the first 30 seconds of a music video is probably the most important as it should grab and hold the viewers attention, however they also mentioned we should not reveal to much information too early as the viewer may become disinterested with the rest of the storyline. 

- Technical Aspects

The technical aspects of any music video need to be spot on, in particular the lip syncing. If the lip syncing is poor and out of time, the video will look sloppy, unprofessional and is unlikely to interest the viewer. 

- Test Footage

The previous point told us how important it is to get the technical aspects spot on. The best way to get good at this is by getting as much practice as possible in the form of test footage. 

- Planning

Every aspect of music video planning has to be detailed and accurate. If not, there could be a lack of footage, meaning the video may not be as good as it possibly could've been. Planning can come in many different forms such as:

Recce Shots

Filming Schedule

Back Up Plans

- 'Over Film'

This means that we should film as much as possible. Even if this may seem too much, there can never be too much as variety of shots is nearly always a good thing. 

Other points we made are:

- Make sure the video is visually intriguing.

- Cover your tracks with performance, shoot it 4/5 times.

- Make sure you have a conceptual idea.

- Don't make a mini film, keep the narrative short.

- Alternatives within planning.

- Make sure the shoot is planned by creating a precise and detailed schedule including times, locations and shots etc.

- Try 'Blocking Out' to get some test footage.

- Include a blog post on digital story-boarding.